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Our Warm Origin

The Terrae's Story

Our journey unfolded during the quiet days of the 2020 pandemic. When a beloved companion fell ill, we faced the heartbreaking struggle of finding gentle, accessible, and timely healthcare.

Driven by pure empathy for every parent facing the same silent struggle, a personal promise blossomed. Today, we are dedicated to cultivating a kinder, smarter, and beautifully accessible ecosystem for the animals who love us unconditionally.

The Moment of Promise
Est. 2020 • A promise made to a furry friend.

Terrae Roadmap

We’re not building another pet brand.
We’re building Malaysia’s modern animal healthcare ecosystem.

Every milestone reflects our commitment to making animal healthcare more preventive, accessible, and connected.

2023

The Beginning

FOUNDATION

Founded with the core conviction: Prevention is Better Than Cure.

  • Launch of first preventive healthcare products.
  • Established of Vetrilabz.
  • First nationwide online expansion.
2024

Building Trust

MARKET PENETRATION

Rapid validation across omnichannel digital commerce platforms.

  • Expanded through Shopee, TikTok Shop and online channels.
  • Thousands of pets served.
  • Strong repeat customer growth.
  • Expanded product portfolio.
AWARD WINNER
2025

Scaling the Brand

HYPER-GROWTH

National recognition and critical validation of infrastructural scaling.

  • Top 100 E-Commerce Merchant Award.
  • Expanded R&D initiatives.
  • Strengthened veterinary partnerships.
  • Prepared foundation for digital ecosystem.
2026

The Terrae Transformation

ECOSYSTEM INFLECTION

Unified brand architecture deployment and massive technological transformation.

  • Launch of the Terrae brand.
  • New corporate identity.
  • TerraeMed, Care, Cure, Glow & Pawz.
  • Beginning of digital transformation.
PLANNED
2027

Connecting the Ecosystem

PHASE I: CONNECTIVITY
  • Terrae mobile application.
  • Veterinary clinic network.
  • Online veterinary consultation.
  • Digital pet health records.
  • Marketplace.
  • Wellness membership.
PLANNED
2028

Expanding Preventive Healthcare

PHASE II: AI DATA
  • Nationwide clinic partnerships.
  • Distributor network expansion.
  • AI-powered pet health recommendations.
  • Preventive healthcare campaigns.
  • Data-driven animal wellness platform.
PLANNED
2029

Financial Protection for Every Pet

PHASE III: PROTECTION
  • Terrae Pet Insurance.
  • Preventive healthcare subscription plans.
  • Integrated digital claims.
  • Affordable wellness packages.
PLANNED
2030

Malaysia’s Leading Animal Healthcare Ecosystem Vision

PHASE IIII: LEADER
  • Support over 1 million pets.
  • Nationwide veterinary network.
  • Integrated digital healthcare ecosystem.
  • Malaysia’s leader in preventive animal healthcare.

We didn’t start Terrae to build another pet brand.
We started Terrae to reform an entire animal healthcare ecosystem.

Every product, technology, partnership, and innovation brings us one step closer to making quality animal healthcare accessible for every pet owner.

Vision
Our Core Vision

To become Southeast Asia’s most trusted and accessible animal healthcare ecosystem.

Improving the lives of millions of animals through a unified approach rooted in prevention, pioneering science, smart technology, and continuous education.

The Mission / Reforming Ecosystem
Preventive Care

Prevention is always better than cure.

Science Innovation

Science-backed formulas you can trust.

Digital Support

Smart tech for effortless tracking.

Education & Awareness

Empowering pet parents with expert knowledge.

Accessibility

Affordable expert care whenever you need it.

Partnerships

Growing stronger together with global allies.

A Letter From Founder

We are not simply building products.
We are building an ecosystem designed to make animal healthcare more accessible, preventive, and trusted.

Ahmad Bahrain Sahani

Founder & Managing Director

A Letter From Founder
Our Growth Journey

Steps We've Taken With Love

2024
RM 1.06 Million+
  • Established our nationwide e-commerce presence.
  • Expanded our science-backed wellness portfolio.
Top 100
2025
RM 2.51 Million+
  • More than doubled our loving business performance.
  • Recognised among Malaysia’s Top 100 E-Commerce Merchants.
Growth: +137%
2026
Ecosystem Era
  • Expansion into modern healthcare ecosystem development.
  • Proud launch of the Terrae master brand architecture.
  • Growth of our R&D, regulatory and technology capabilities.
Strategic Horizon

Our Roadmap

Today

Foundation of Trust

Building trusted healthcare and wellness products that setting new benchmarks in the pet industry.

TOP 100
Next

Expanding Horizons

Expanding distribution aggressively through pet shops, clinics, professional breeders, and major strategic partners.

Future

The Connected Ecosystem

  • Preventive healthcare & Wellness solutions
  • Veterinary services & Tech infrastructure
  • Digital health tech & Data platforms
  • Education & Vibrant community engagement

About Us